Brandon, FL Local Data & Statistics

State: FL

Total population: 119,767 Household income: $79,685 Rent: $1,784

Overview

Total population

119,767

Rent

$1,784

Year built

1993

Household income

$79,685

Per capita income

$41,340

Poverty rate

11.4%

Household size

2.6 persons

Rent over 30% of income

54.3%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

Data are sourced from the American Community Survey (ACS) 5-Year Estimates, 2024 release — the latest dataset currently available, with the exception of the unemployment rate, which is sourced from the Bureau of Labor Statistics (BLS). ACS 5-year estimates are published annually, about 6–12 months after the end of each reference year.

Demographics

State

Florida

Total population

119,767

Adults over 25

84,348

Total households

45,896

Household size

2.6 persons

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

Income & Poverty

Household income

$79,685

Per capita income

$41,340

Poverty rate

11.4%

Rent over 30% of income

54.3%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

Housing

Rent

$1,784

Year built

1993

Households that rent

43.8%

Households that own

56.2%

Rooms per home (all homes)

5.5

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

Race

White

48.3%

Black

17.9%

Asian

4.4%

Two or more races

20.1%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

Ethnicity

Hispanic or Latino

30.9%

Not Hispanic or Latino

69.1%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

Commute

Commute rate

81.9%

Commute time to work

28 mins

Work from home

18.1%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

Education

Less than high school

29%

High school graduate or GED

25.8%

Some college or associate degree

11.5%

Bachelor’s degree or higher

33.8%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

Comparison of Brandon, FL with: Florida United States

Brandon, FL

Total population119,767

Rent$1,784

Year built1993

Household income$79,685

Per capita income$41,340

Poverty rate11.4%

Unemployment rateN/A

Florida State

Total population22,416,077

Rent$1,669

Year built1988

Household income$74,568

Per capita income$42,609

Poverty rate12.6%

Unemployment rate3.4%

United States

Total population334,922,499

Rent$1,413

Year built1980

Household income$80,734

Per capita income$44,673

Poverty rate12.5%

Unemployment rate4%

Metric	CDPBrandon, FL	StateFlorida	CountryUnited States
Total population	119,767	22,416,077	334,922,499
Rent	$1,784	$1,669	$1,413
Year built	1993	1988	1980
Household income	$79,685	$74,568	$80,734
Per capita income	$41,340	$42,609	$44,673
Poverty rate	11.4%	12.6%	12.5%
Unemployment rate	N/A	3.4%	4%

View the complete comparison of Brandon, FL, Florida and United States →

Summary for Brandon, FL

Brandon is located in Florida.

Rent & Income

In Brandon, the typical monthly rent is $1,784 and the typical household income is $79,685. Rent here is higher than both Florida and the U.S., and household income is higher than Florida and similar to the U.S. The estimated poverty rate is 11.4%, which is lower than in both Florida and national.

Housing & Affordability

This area is primarily owner-occupied, with renters accounting for about 43.8% of households. About 54.3% of renters spend more than 30% of their income on housing, indicating high cost burden.

Education & Employment

Educational attainment is moderate, with about 33.8% of adults holding a bachelor’s degree or higher.

Brandon, FL — Rent vs Household Income

💰 Rent in Brandon, FL (with Utilities)

Estimated Monthly Rent: $1,784 ℹ️ What’s Included:
✅ Base rent, electricity, gas, water/sewer, and heating fuels
❌ Not included: internet, cable TV, renter's insurance, parking

💡 What does this rent estimate mean?

Explanation: This estimate shows what renters typically pay each month for housing, including the apartment or home and essential utilities such as heat, water, and electricity. Even when utilities are billed separately, an estimated average cost for utilities is included, in line with the U.S. Census Bureau’s (ACS) definition of gross rent.

Included in this number: Rent plus electricity, gas, water/sewer, and heating fuel.

Not included: Internet, cable, parking, renter’s insurance, or furniture rental.

Note: This cost does not depend on the number of people living in the home.

👨‍👧‍👦 Household Income in Brandon, FL

Annual Household Income: $79,685

💡 What does Household Income mean?

Definition: This represents the middle value of all household incomes in this area — half of households earn less, and half earn more.

Includes: wages, salaries, self-employment income, Social Security, pensions, investments, unemployment, public assistance, and rental income.

Does NOT include: capital gains, non-cash benefits (like food stamps), or tax refunds.

Household = any group of people (or a single person) living in the same housing unit.

Example: A couple earning $40,000 and $30,000 together have a household income of $70,000. If that's in the middle of all local incomes, it's the value shown here.

📉 Poverty Rate in Brandon, FL

Estimated Rate: 11.4%

💡 What does the Poverty Rate represent?

Definition: The percentage of people in this area living below the federal poverty threshold.

How it works: The threshold is a dollar amount set by the U.S. Census Bureau that varies by family size and age. If a household's income is below that level, everyone in it is included in this rate.

Example: In a town of 10,000 people, if 1,500 have incomes below the poverty line, the poverty rate is 15%.

Note: This statistic only includes people living in households; it does not count those in student housing, military barracks, or nursing homes.

🏘️ Renter vs. Owner Households in Brandon, FL

In Brandon, FL, households that rent: 20,091 (43.8%)

📊 What does the renter household percentage reveal about this area?

Household Type	Count	Share
Renter-Occupied	20,091	43.8%
Owner-Occupied	25,805	56.2%

Definition: This is the percentage of households that rent their home rather than own it. It includes only occupied housing units.

Why it matters: Areas with a high share of renter households often have younger populations, higher mobility, and different housing needs compared to mostly owner-occupied areas.

Example: If 65% of homes in an area are renter-occupied, it means 65 out of every 100 households rent their home.

📉 Renters Spending Over 30% of Income on Rent in Brandon, FL

In Brandon, FL, cost-burdened renters (households spending over 30% of income on housing): 10,916 (54.3%)

🏚️ What Does It Mean When Renters Spend Over 30% of Their Income on Housing?

Household Group	Households	Share
Cost-burdened renters (over 30%)	10,916	54.3%
Other renter households	9,175	45.7%
Total renter households	20,091	100%

Shares are calculated as a percentage of renter households.

This shows how many renters in this area are considered cost-burdened — meaning they spend more than 30% of their income on housing (rent and basic utilities).

It’s a sign that housing might be unaffordable in the area or that lower-income residents may be struggling with rent.

Data comes from the U.S. Census Bureau’s American Community Survey.

📊 Education Levels in Brandon, FL

Less than High School: 24,430 people (29%)

Includes adults who did not complete high school.

High School Graduate or GED: 21,736 people (25.8%)

Includes adults whose highest education is a high school diploma or GED.

Some College or Associate Degree: 9,686 people (11.5%)

Includes adults who attended college without completing a bachelor’s degree (some college or associate degree).

Bachelor’s Degree or Higher: 28,496 people (33.8%)

Includes adults with a bachelor’s degree or higher (bachelor’s, master’s, professional, or doctoral degree).

👥 Total Adults (25+): 84,348

📊 Unemployment Rate in Brandon, FL

Estimated Rate: N/A

💡 What does Unemployment Rate mean?

Definition: The unemployment rate is the percentage of people in the labor force who do not have a job but are actively looking for one.

Labor Force = Employed + Unemployed (aged 16+ and actively participating in the workforce).

Formula: (Unemployed ÷ Labor Force) × 100

Does NOT include: People who are retired, students not looking for work, homemakers, or otherwise not seeking employment.

Example: If there are 1000 people in the labor force and 80 are unemployed, then the unemployment rate is 8%.

Similar Population

Hartford, CT119,970 Fairfield, CA119,985 West Palm Beach, FL119,508 Berkeley, CA120,223 Wilmington, NC118,578 Ann Arbor, MI121,179 Billings, MT118,321 Richardson, TX118,269 Lafayette, LA121,537 Rochester, MN121,638

ℹ️ Have questions about how these statistics are calculated? See our data methodology & FAQs

Source: ACS 5-Year Estimates (U.S. Census Bureau) — unemployment rate from BLS. Some values are derived metrics.