ZIP Code 97304: Population, Income, Housing

State: OR
Total population: 34,879 Household income: $98,031 Rent: $1,485

Overview

Total population
34,879
Rent
$1,485
Year built
1989
Household income
$98,031
Per capita income
$48,486
Poverty rate
10.8%
Unemployment rate
N/A
Household size
2.5 persons
Rent over 30% of income
47.4%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Data are sourced from the American Community Survey (ACS) 5-Year Estimates, 2024 release — the latest dataset currently available. New 5-year estimates are published annually, about 6–12 months after the end of each reference year.

Demographics

State
Oregon
County
Polk County
Total population
34,879
Adults over 25
24,278
Total households
13,781
Household size
2.5 persons

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Data are sourced from the American Community Survey (ACS) 5-Year Estimates, 2024 release — the latest dataset currently available. New 5-year estimates are published annually, about 6–12 months after the end of each reference year.

Income & Poverty

Household income
$98,031
Per capita income
$48,486
Poverty rate
10.8%
Unemployment rate
N/A
Rent over 30% of income
47.4%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Data are sourced from the American Community Survey (ACS) 5-Year Estimates, 2024 release — the latest dataset currently available. New 5-year estimates are published annually, about 6–12 months after the end of each reference year.

Housing

Rent
$1,485
Year built
1989
Households that rent
35.7%
Households that own
64.3%
Rooms per home (all homes)
5.8

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Data are sourced from the American Community Survey (ACS) 5-Year Estimates, 2024 release — the latest dataset currently available. New 5-year estimates are published annually, about 6–12 months after the end of each reference year.

Race

White
79%
Black
0.7%
Asian
3.7%
Two or more races
10.6%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Data are sourced from the American Community Survey (ACS) 5-Year Estimates, 2024 release — the latest dataset currently available. New 5-year estimates are published annually, about 6–12 months after the end of each reference year.

Ethnicity

Hispanic or Latino
11.9%
Not Hispanic or Latino
88.1%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Data are sourced from the American Community Survey (ACS) 5-Year Estimates, 2024 release — the latest dataset currently available. New 5-year estimates are published annually, about 6–12 months after the end of each reference year.

Commute

Commute rate
11,327 (76%)
Commute time to work
23 mins
Work from home
3,569 (24%)

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Data are sourced from the American Community Survey (ACS) 5-Year Estimates, 2024 release — the latest dataset currently available. New 5-year estimates are published annually, about 6–12 months after the end of each reference year.

Education

Less than high school
31%
High school graduate or GED
19.5%
Some college or associate degree
10.4%
Bachelor’s degree or higher
39.1%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Data are sourced from the American Community Survey (ACS) 5-Year Estimates, 2024 release — the latest dataset currently available. New 5-year estimates are published annually, about 6–12 months after the end of each reference year.

 

Comparison of ZIP Code 97304 with: Polk County, OR Salem metro area, OR Oregon United States

ZIP 97304

Total population34,879
Rent$1,485
Year built1989
Household income$98,031
Per capita income$48,486
Poverty rate10.8%
Unemployment rateN/A

Polk County, OR

Total population89,662
Rent$1,299
Year built1990
Household income$85,118
Per capita income$40,635
Poverty rate12.7%
Unemployment rate4.1%

Salem Metro Area, OR

Total population438,906
Rent$1,399
Year built1981
Household income$78,900
Per capita income$37,986
Poverty rate13%
Unemployment rate4.1%

Oregon State

Total population4,254,293
Rent$1,525
Year built1981
Household income$83,011
Per capita income$45,612
Poverty rate11.9%
Unemployment rate4.2%

United States

Total population334,922,499
Rent$1,413
Year built1980
Household income$80,734
Per capita income$44,673
Poverty rate12.5%
Unemployment rate4%
Metric ZIP97304 CountyPolk, ORMetro AreaSalem metro area, ORStateOregonCountryUnited States
Total population34,87989,662438,9064,254,293334,922,499
Rent$1,485$1,299$1,399$1,525$1,413
Year built19891990198119811980
Household income$98,031$85,118$78,900$83,011$80,734
Per capita income$48,486$40,635$37,986$45,612$44,673
Poverty rate10.8%12.7%13%11.9%12.5%
Unemployment rateN/A4.1%4.1%4.2%4%

View the full multi-level comparison →

 

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Summary for 97304

Rent & Income

In 97304, the typical monthly rent is $1,485 and the typical household income is $98,031. Rent here is similar to Oregon, and household income is higher than Oregon. The estimated poverty rate is 10.8%.

Housing & Affordability

This ZIP Code is primarily owner-occupied, with renters accounting for about 35.7% of households. About 47.4% of renters spend more than 30% of their income on housing, indicating high cost burden.

Education & Employment

Educational attainment is high, with about 39.1% of adults holding a bachelor’s degree or higher.

 

ZIP 97304 — Rent vs Household Income

 

 

ZIP 97304 — Poverty

 

 

How ZIP 97304 compares in Oregon (57 ZIP Codes)

Metric This ZIP Rank Starts from State range
Rent $1,485 23 / 57 from lower rent $1,022 – $2,102
Household income $98,031 21 / 57 from higher income $52,022 – $161,570
Poverty rate 10.8% 33 / 57 from lower poverty 5.1% – 28.5%

Rankings are calculated among ZIP Codes in Oregon with total population > 30,000 (year 2024).

 

Detailed Ranking Explanation for ZIP Code 97304

Rent

For rent, this ZIP is positioned 23rd out of 57 ZIP Codes in Oregon. In Oregon as a whole, the range goes from $1,022 in ZIP 97603 up to $2,102 in ZIP 97068.

Household income

For household income, ZIP Code 97304 ranks 21st out of 57 ZIP Codes. Statewide, values range from $52,022 in ZIP 97401 up to $161,570 in ZIP 97229.

Poverty rate

For poverty levels, this ZIP is positioned 33rd out of 57 ZIP Codes. Across Oregon, figures vary from 5.1% in ZIP 97007 up to 28.5% in ZIP 97401.

 

💰 Rent in ZIP Code 97304 (with Utilities)

Estimated Monthly Rent: $1,485 ℹ️ What’s Included:
✅ Base rent, electricity, gas, water/sewer, and heating fuels
❌ Not included: internet, cable TV, renter's insurance, parking

💡 What does this rent estimate mean?

Explanation: This estimate shows what renters typically pay each month for housing — including the apartment or home and essential utilities like heat, water, and electricity.

Included in this number: Rent plus electricity, gas, water/sewer, and heating fuel.

Not included: Internet, cable, parking, renter’s insurance, or furniture rental.

Note: This cost does not depend on the number of people living in the home.

👨‍👧‍👦 Household Income in ZIP Code 97304

Annual Household Income: $98,031

💡 What does Household Income mean?

Definition: This represents the middle value of all household incomes in the ZIP code — half of households earn less, and half earn more.

Includes: wages, salaries, self-employment income, Social Security, pensions, investments, unemployment, public assistance, and rental income.

Does NOT include: capital gains, non-cash benefits (like food stamps), or tax refunds.

Household = any group of people (or a single person) living in the same housing unit.

Example: A couple earning $40,000 and $30,000 together have a household income of $70,000. If that's in the middle of all local incomes, it's the value shown here.

📉 Poverty Rate in ZIP Code 97304

Estimated Rate: 10.8%

💡 What does the Poverty Rate represent?

Definition: The percentage of people in this area living below the federal poverty threshold.

How it works: The threshold is a dollar amount set by the U.S. Census Bureau that varies by family size and age. If a household's income is below that level, everyone in it is included in this rate.

Example: In a town of 10,000 people, if 1,500 have incomes below the poverty line, the poverty rate is 15%.

Note: This statistic only includes people living in households; it does not count those in student housing, military barracks, or nursing homes.

🏘️ Renter vs. Owner Households in ZIP Code 97304

In ZIP Code 97304, households that rent: 4,919 (35.7%)

📊 What does the renter household percentage reveal about this ZIP Code?
Household Type Count Share
Renter-Occupied 4,919 35.7%
Owner-Occupied 8,862 64.3%

Definition: This is the percentage of households that rent their home rather than own it. It includes only occupied housing units.

Why it matters: Areas with a high share of renter households often have younger populations, higher mobility, and different housing needs compared to mostly owner-occupied areas.

Example: If 65% of homes in an area are renter-occupied, it means 65 out of every 100 households rent their home.

📉 Renters Spending Over 30% of Income on Rent in ZIP Code 97304

In ZIP Code 97304, cost-burdened renters (households spending over 30% of income on housing): 2,334 (47.4%)

🏚️ What Does It Mean When Renters Spend Over 30% of Their Income on Housing?
Household Group Households Share
Cost-burdened renters (over 30%) 2,334 47.4%
Other renter households 2,585 52.6%
Total renter households 4,919 100%

Shares are calculated as a percentage of renter households.

This shows how many renters in the ZIP code are considered cost-burdened — meaning they spend more than 30% of their income on housing (rent and basic utilities).

It’s a sign that housing might be unaffordable in the area or that lower-income residents may be struggling with rent.

Data comes from the U.S. Census Bureau’s American Community Survey.

📊 Education Levels in ZIP Code 97304

Less than High School: 7,533 people (31%)

Includes adults who did not complete high school.

High School Graduate or GED: 4,729 people (19.5%)

Includes adults whose highest education is a high school diploma or GED.

Some College or Associate Degree: 2,523 people (10.4%)

Includes adults who attended college without completing a bachelor’s degree (some college or associate degree).

Bachelor’s Degree or Higher: 9,493 people (39.1%)

Includes adults with a bachelor’s degree or higher (bachelor’s, master’s, professional, or doctoral degree).

👥 Total Adults (25+): 24,278

ℹ️ Have questions about how these statistics are calculated? See our data methodology & FAQs

 

Source: ACS 5-Year Estimates (U.S. Census Bureau) — unemployment rate from BLS. Some values are derived metrics.