ZIP Code 97301: Population, Income, Housing

State: OR

Total population: 57,574 Household income: $60,422 Rent: $1,278

Overview

Total population

57,574

Rent

$1,278

Year built

1970

Household income

$60,422

Per capita income

$26,930

Poverty rate

20.2%

Unemployment rate

N/A

Household size

2.6 persons

Rent over 30% of income

55.9%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Data are sourced from the American Community Survey (ACS) 5-Year Estimates, 2024 release — the latest dataset currently available. New 5-year estimates are published annually, about 6–12 months after the end of each reference year.

Demographics

State

Oregon

County

Marion County

City

Salem

Total population

57,574

Adults over 25

36,996

Total households

20,426

Household size

2.6 persons

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Income & Poverty

Household income

$60,422

Per capita income

$26,930

Poverty rate

20.2%

Unemployment rate

N/A

Rent over 30% of income

55.9%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Housing

Rent

$1,278

Year built

1970

Households that rent

57.2%

Households that own

42.8%

Rooms per home (all homes)

4.7

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Race

White

59%

Black

1.9%

Asian

1.9%

Two or more races

22%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Ethnicity

Hispanic or Latino

38.8%

Not Hispanic or Latino

61.2%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Commute

Commute rate

22,147 (89.2%)

Commute time to work

21 mins

Work from home

2,683 (10.8%)

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Education

Less than high school

42.2%

High school graduate or GED

27.8%

Some college or associate degree

13.6%

Bachelor’s degree or higher

16.4%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Comparison of ZIP Code 97301 with: Marion County, OR Salem, OR Salem metro area, OR Oregon United States

ZIP 97301

Total population57,574

Rent$1,278

Year built1970

Household income$60,422

Per capita income$26,930

Poverty rate20.2%

Unemployment rateN/A

Marion County, OR

Total population349,244

Rent$1,414

Year built1979

Household income$77,351

Per capita income$37,306

Poverty rate13%

Unemployment rate4.2%

Salem, OR

Total population178,865

Rent$1,400

Year built1980

Household income$75,487

Per capita income$38,066

Poverty rate14.4%

Unemployment rate4.2%

Salem Metro Area, OR

Total population438,906

Rent$1,399

Year built1981

Household income$78,900

Per capita income$37,986

Poverty rate13%

Unemployment rate4.1%

Oregon State

Total population4,254,293

Rent$1,525

Year built1981

Household income$83,011

Per capita income$45,612

Poverty rate11.9%

Unemployment rate4.2%

United States

Total population334,922,499

Rent$1,413

Year built1980

Household income$80,734

Per capita income$44,673

Poverty rate12.5%

Unemployment rate4%

Metric	ZIP97301	CountyMarion, OR	CitySalem, OR	Metro AreaSalem metro area, OR	StateOregon	CountryUnited States
Total population	57,574	349,244	178,865	438,906	4,254,293	334,922,499
Rent	$1,278	$1,414	$1,400	$1,399	$1,525	$1,413
Year built	1970	1979	1980	1981	1981	1980
Household income	$60,422	$77,351	$75,487	$78,900	$83,011	$80,734
Per capita income	$26,930	$37,306	$38,066	$37,986	$45,612	$44,673
Poverty rate	20.2%	13%	14.4%	13%	11.9%	12.5%
Unemployment rate	N/A	4.2%	4.2%	4.1%	4.2%	4%

View the full multi-level comparison →

Summary for 97301

Rent & Income

In 97301, the typical monthly rent is $1,278 and the typical household income is $60,422. Rent here is lower than in both Salem and Oregon, and household income is also lower than in both. The estimated poverty rate is 20.2%, which is higher than in both Salem and Oregon.

Housing & Affordability

Renters make up about 57.2% of households, making this a predominantly renter area. About 55.9% of renters spend more than 30% of their income on housing, indicating high cost burden.

Education & Employment

Only about 16.4% of adults have a bachelor’s degree or higher, indicating lower levels of formal education.

ZIP 97301 — Rent vs Household Income

ZIP 97301 — Poverty

How ZIP 97301 compares in Oregon (57 ZIP Codes)

Metric	This ZIP	Rank	Starts from	State range
Rent	$1,278	5 / 57	from lower rent	$1,022 – $2,102
Household income	$60,422	54 / 57	from higher income	$52,022 – $161,570
Poverty rate	20.2%	56 / 57	from lower poverty	5.1% – 28.5%

Rankings are calculated among ZIP Codes in Oregon with total population > 30,000 (year 2024).

Detailed Ranking Explanation for ZIP Code 97301

Rent

In terms of rental prices, this ZIP stands 5th out of 57 ZIP Codes in Oregon. Across Oregon, figures vary from $1,022 in ZIP 97603 up to $2,102 in ZIP 97068.

Household income

When comparing household incomes, ZIP Code 97301 stands 54th out of 57 ZIP Codes. Throughout Oregon, numbers span from $52,022 in ZIP 97401 up to $161,570 in ZIP 97229.

Poverty rate

Looking at poverty indicators, this ZIP stands 56th out of 57 ZIP Codes. At the state level, values extend from 5.1% in ZIP 97007 up to 28.5% in ZIP 97401.

💰 Rent in ZIP Code 97301 (with Utilities)

Estimated Monthly Rent: $1,278 ℹ️ What’s Included:
✅ Base rent, electricity, gas, water/sewer, and heating fuels
❌ Not included: internet, cable TV, renter's insurance, parking

💡 What does this rent estimate mean?

Explanation: This estimate shows what renters typically pay each month for housing — including the apartment or home and essential utilities like heat, water, and electricity.

Included in this number: Rent plus electricity, gas, water/sewer, and heating fuel.

Not included: Internet, cable, parking, renter’s insurance, or furniture rental.

Note: This cost does not depend on the number of people living in the home.

👨‍👧‍👦 Household Income in ZIP Code 97301

Annual Household Income: $60,422

💡 What does Household Income mean?

Definition: This represents the middle value of all household incomes in the ZIP code — half of households earn less, and half earn more.

Includes: wages, salaries, self-employment income, Social Security, pensions, investments, unemployment, public assistance, and rental income.

Does NOT include: capital gains, non-cash benefits (like food stamps), or tax refunds.

Household = any group of people (or a single person) living in the same housing unit.

Example: A couple earning $40,000 and $30,000 together have a household income of $70,000. If that's in the middle of all local incomes, it's the value shown here.

📉 Poverty Rate in ZIP Code 97301

Estimated Rate: 20.2%

💡 What does the Poverty Rate represent?

Definition: The percentage of people in this area living below the federal poverty threshold.

How it works: The threshold is a dollar amount set by the U.S. Census Bureau that varies by family size and age. If a household's income is below that level, everyone in it is included in this rate.

Example: In a town of 10,000 people, if 1,500 have incomes below the poverty line, the poverty rate is 15%.

Note: This statistic only includes people living in households; it does not count those in student housing, military barracks, or nursing homes.

🏘️ Renter vs. Owner Households in ZIP Code 97301

In ZIP Code 97301, households that rent: 11,692 (57.2%)

📊 What does the renter household percentage reveal about this ZIP Code?

Household Type	Count	Share
Renter-Occupied	11,692	57.2%
Owner-Occupied	8,734	42.8%

Definition: This is the percentage of households that rent their home rather than own it. It includes only occupied housing units.

Why it matters: Areas with a high share of renter households often have younger populations, higher mobility, and different housing needs compared to mostly owner-occupied areas.

Example: If 65% of homes in an area are renter-occupied, it means 65 out of every 100 households rent their home.

📉 Renters Spending Over 30% of Income on Rent in ZIP Code 97301

In ZIP Code 97301, cost-burdened renters (households spending over 30% of income on housing): 6,532 (55.9%)

🏚️ What Does It Mean When Renters Spend Over 30% of Their Income on Housing?

Household Group	Households	Share
Cost-burdened renters (over 30%)	6,532	55.9%
Other renter households	5,160	44.1%
Total renter households	11,692	100%

Shares are calculated as a percentage of renter households.

This shows how many renters in the ZIP code are considered cost-burdened — meaning they spend more than 30% of their income on housing (rent and basic utilities).

It’s a sign that housing might be unaffordable in the area or that lower-income residents may be struggling with rent.

Data comes from the U.S. Census Bureau’s American Community Survey.

📊 Education Levels in ZIP Code 97301

Less than High School: 15,599 people (42.2%)

Includes adults who did not complete high school.

High School Graduate or GED: 10,282 people (27.8%)

Includes adults whose highest education is a high school diploma or GED.

Some College or Associate Degree: 5,045 people (13.6%)

Includes adults who attended college without completing a bachelor’s degree (some college or associate degree).

Bachelor’s Degree or Higher: 6,070 people (16.4%)

Includes adults with a bachelor’s degree or higher (bachelor’s, master’s, professional, or doctoral degree).

👥 Total Adults (25+): 36,996

ℹ️ Have questions about how these statistics are calculated? See our data methodology & FAQs

Source: ACS 5-Year Estimates (U.S. Census Bureau) — unemployment rate from BLS. Some values are derived metrics.