ZIP Code 68701: Population, Income, Housing

State: NE

Total population: 31,417 Household income: $62,633 Rent: $886

Overview

Total population

31,417

Rent

$886

Year built

1976

Household income

$62,633

Per capita income

$36,979

Poverty rate

13.1%

Unemployment rate

N/A

Household size

2.3 persons

Rent over 30% of income

35.1%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Data are sourced from the American Community Survey (ACS) 5-Year Estimates, 2024 release — the latest dataset currently available. New 5-year estimates are published annually, about 6–12 months after the end of each reference year.

Demographics

State

Nebraska

County

Madison County

City

Norfolk

Total population

31,417

Adults over 25

20,635

Total households

13,112

Household size

2.3 persons

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Income & Poverty

Household income

$62,633

Per capita income

$36,979

Poverty rate

13.1%

Unemployment rate

N/A

Rent over 30% of income

35.1%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Housing

Rent

$886

Year built

1976

Households that rent

35.5%

Households that own

64.5%

Rooms per home (all homes)

5.5

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Race

White

81.4%

Black

0.9%

Asian

0.8%

Two or more races

11.1%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Ethnicity

Hispanic or Latino

14.3%

Not Hispanic or Latino

85.7%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Commute

Commute rate

15,007 (94.6%)

Commute time to work

14 mins

Work from home

864 (5.4%)

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Education

Less than high school

27.2%

High school graduate or GED

29.6%

Some college or associate degree

18.6%

Bachelor’s degree or higher

24.7%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Comparison of ZIP Code 68701 with: Nebraska United States

ZIP 68701

Total population31,417

Rent$886

Year built1976

Household income$62,633

Per capita income$36,979

Poverty rate13.1%

Unemployment rateN/A

Nebraska State

Total population1,978,707

Rent$1,072

Year built1975

Household income$76,475

Per capita income$41,751

Poverty rate10.6%

Unemployment rate2.8%

United States

Total population334,922,499

Rent$1,413

Year built1980

Household income$80,734

Per capita income$44,673

Poverty rate12.5%

Unemployment rate4%

Metric	ZIP68701	StateNebraska	CountryUnited States
Total population	31,417	1,978,707	334,922,499
Rent	$886	$1,072	$1,413
Year built	1976	1975	1980
Household income	$62,633	$76,475	$80,734
Per capita income	$36,979	$41,751	$44,673
Poverty rate	13.1%	10.6%	12.5%
Unemployment rate	N/A	2.8%	4%

View the full multi-level comparison →

Summary for 68701

Rent & Income

In 68701, the typical monthly rent is $886 and the typical household income is $62,633. Rent here is lower than Nebraska, and household income is lower than Nebraska. The estimated poverty rate is 13.1%.

Housing & Affordability

This ZIP Code is primarily owner-occupied, with renters accounting for about 35.5% of households. Around 35.1% of renters are cost-burdened, indicating a moderate level of rent pressure.

Education & Employment

Educational attainment is moderate, with about 24.7% of adults holding a bachelor’s degree or higher.

ZIP 68701 — Rent vs Household Income

ZIP 68701 — Poverty

How ZIP 68701 compares in Nebraska (13 ZIP Codes)

Metric	This ZIP	Rank	Starts from	State range
Rent	$886	1 / 13	from lower rent	$886 – $1,764
Household income	$62,633	11 / 13	from higher income	$60,549 – $148,111
Poverty rate	13.1%	9 / 13	from lower poverty	2.5% – 21.4%

Rankings are calculated among ZIP Codes in Nebraska with total population > 30,000 (year 2024).

Detailed Ranking Explanation for ZIP Code 68701

Rent

In terms of rental prices, this ZIP stands 1st out of 13 ZIP Codes in Nebraska. Across Nebraska, figures vary from $886 in ZIP 68701 up to $1,764 in ZIP 68135.

Household income

When comparing household incomes, ZIP Code 68701 stands 11th out of 13 ZIP Codes. Throughout Nebraska, numbers span from $60,549 in ZIP 68104 up to $148,111 in ZIP 68022.

Poverty rate

Looking at poverty indicators, this ZIP stands 9th out of 13 ZIP Codes. At the state level, values extend from 2.5% in ZIP 68135 up to 21.4% in ZIP 68107.

💰 Rent in ZIP Code 68701 (with Utilities)

Estimated Monthly Rent: $886 ℹ️ What’s Included:
✅ Base rent, electricity, gas, water/sewer, and heating fuels
❌ Not included: internet, cable TV, renter's insurance, parking

💡 What does this rent estimate mean?

Explanation: This estimate shows what renters typically pay each month for housing — including the apartment or home and essential utilities like heat, water, and electricity.

Included in this number: Rent plus electricity, gas, water/sewer, and heating fuel.

Not included: Internet, cable, parking, renter’s insurance, or furniture rental.

Note: This cost does not depend on the number of people living in the home.

👨‍👧‍👦 Household Income in ZIP Code 68701

Annual Household Income: $62,633

💡 What does Household Income mean?

Definition: This represents the middle value of all household incomes in the ZIP code — half of households earn less, and half earn more.

Includes: wages, salaries, self-employment income, Social Security, pensions, investments, unemployment, public assistance, and rental income.

Does NOT include: capital gains, non-cash benefits (like food stamps), or tax refunds.

Household = any group of people (or a single person) living in the same housing unit.

Example: A couple earning $40,000 and $30,000 together have a household income of $70,000. If that's in the middle of all local incomes, it's the value shown here.

📉 Poverty Rate in ZIP Code 68701

Estimated Rate: 13.1%

💡 What does the Poverty Rate represent?

Definition: The percentage of people in this area living below the federal poverty threshold.

How it works: The threshold is a dollar amount set by the U.S. Census Bureau that varies by family size and age. If a household's income is below that level, everyone in it is included in this rate.

Example: In a town of 10,000 people, if 1,500 have incomes below the poverty line, the poverty rate is 15%.

Note: This statistic only includes people living in households; it does not count those in student housing, military barracks, or nursing homes.

🏘️ Renter vs. Owner Households in ZIP Code 68701

In ZIP Code 68701, households that rent: 4,651 (35.5%)

📊 What does the renter household percentage reveal about this ZIP Code?

Household Type	Count	Share
Renter-Occupied	4,651	35.5%
Owner-Occupied	8,461	64.5%

Definition: This is the percentage of households that rent their home rather than own it. It includes only occupied housing units.

Why it matters: Areas with a high share of renter households often have younger populations, higher mobility, and different housing needs compared to mostly owner-occupied areas.

Example: If 65% of homes in an area are renter-occupied, it means 65 out of every 100 households rent their home.

📉 Renters Spending Over 30% of Income on Rent in ZIP Code 68701

In ZIP Code 68701, cost-burdened renters (households spending over 30% of income on housing): 1,633 (35.1%)

🏚️ What Does It Mean When Renters Spend Over 30% of Their Income on Housing?

Household Group	Households	Share
Cost-burdened renters (over 30%)	1,633	35.1%
Other renter households	3,018	64.9%
Total renter households	4,651	100%

Shares are calculated as a percentage of renter households.

This shows how many renters in the ZIP code are considered cost-burdened — meaning they spend more than 30% of their income on housing (rent and basic utilities).

It’s a sign that housing might be unaffordable in the area or that lower-income residents may be struggling with rent.

Data comes from the U.S. Census Bureau’s American Community Survey.

📊 Education Levels in ZIP Code 68701

Less than High School: 5,609 people (27.2%)

Includes adults who did not complete high school.

High School Graduate or GED: 6,104 people (29.6%)

Includes adults whose highest education is a high school diploma or GED.

Some College or Associate Degree: 3,830 people (18.6%)

Includes adults who attended college without completing a bachelor’s degree (some college or associate degree).

Bachelor’s Degree or Higher: 5,092 people (24.7%)

Includes adults with a bachelor’s degree or higher (bachelor’s, master’s, professional, or doctoral degree).

👥 Total Adults (25+): 20,635

ℹ️ Have questions about how these statistics are calculated? See our data methodology & FAQs

Source: ACS 5-Year Estimates (U.S. Census Bureau) — unemployment rate from BLS. Some values are derived metrics.