ZIP Code 68104: Population, Income, Housing

State: NE

Total population: 36,673 Household income: $60,549 Rent: $1,077

Overview

Total population

36,673

Rent

$1,077

Year built

1956

Household income

$60,549

Per capita income

$32,998

Poverty rate

17.3%

Unemployment rate

N/A

Household size

2.4 persons

Rent over 30% of income

50.2%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Data are sourced from the American Community Survey (ACS) 5-Year Estimates, 2024 release — the latest dataset currently available. New 5-year estimates are published annually, about 6–12 months after the end of each reference year.

Demographics

State

Nebraska

County

Douglas County

City

Omaha

Total population

36,673

Adults over 25

25,117

Total households

15,358

Household size

2.4 persons

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Income & Poverty

Household income

$60,549

Per capita income

$32,998

Poverty rate

17.3%

Unemployment rate

N/A

Rent over 30% of income

50.2%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Housing

Rent

$1,077

Year built

1956

Households that rent

42.2%

Households that own

57.8%

Rooms per home (all homes)

5.7

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Race

White

49.1%

Black

25.4%

Asian

11.6%

Two or more races

10.6%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Ethnicity

Hispanic or Latino

Not Hispanic or Latino

92%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Commute

Commute rate

15,187 (82.9%)

Commute time to work

20 mins

Work from home

3,132 (17.1%)

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Education

Less than high school

34.2%

High school graduate or GED

27.5%

Some college or associate degree

8.4%

Bachelor’s degree or higher

29.9%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Comparison of ZIP Code 68104 with: Douglas County, NE Omaha, NE Omaha metro area, NE-IA Nebraska United States

ZIP 68104

Total population36,673

Rent$1,077

Year built1956

Household income$60,549

Per capita income$32,998

Poverty rate17.3%

Unemployment rateN/A

Douglas County, NE

Total population590,736

Rent$1,201

Year built1977

Household income$80,391

Per capita income$46,334

Poverty rate11.8%

Unemployment rate2.9%

Omaha, NE

Total population488,837

Rent$1,187

Year built1973

Household income$73,201

Per capita income$43,638

Poverty rate13.5%

Unemployment rate3%

Omaha Metro Area, NE-IA

Total population982,064

Rent$1,192

Year built1979

Household income$84,829

Per capita income$45,491

Poverty rate10%

Unemployment rate3%

Nebraska State

Total population1,978,707

Rent$1,072

Year built1975

Household income$76,475

Per capita income$41,751

Poverty rate10.6%

Unemployment rate2.8%

United States

Total population334,922,499

Rent$1,413

Year built1980

Household income$80,734

Per capita income$44,673

Poverty rate12.5%

Unemployment rate4%

Metric	ZIP68104	CountyDouglas, NE	CityOmaha, NE	Metro AreaOmaha metro area, NE-IA	StateNebraska	CountryUnited States
Total population	36,673	590,736	488,837	982,064	1,978,707	334,922,499
Rent	$1,077	$1,201	$1,187	$1,192	$1,072	$1,413
Year built	1956	1977	1973	1979	1975	1980
Household income	$60,549	$80,391	$73,201	$84,829	$76,475	$80,734
Per capita income	$32,998	$46,334	$43,638	$45,491	$41,751	$44,673
Poverty rate	17.3%	11.8%	13.5%	10%	10.6%	12.5%
Unemployment rate	N/A	2.9%	3%	3%	2.8%	4%

View the full multi-level comparison →

Summary for 68104

Rent & Income

In 68104, the typical monthly rent is $1,077 and the typical household income is $60,549. Rent here is lower than Omaha and similar to Nebraska, and household income is lower than both Omaha and Nebraska. The estimated poverty rate is 17.3%, which is higher than in both Omaha and Nebraska.

Housing & Affordability

This ZIP Code is primarily owner-occupied, with renters accounting for about 42.2% of households. About 50.2% of renters spend more than 30% of their income on housing, indicating high cost burden.

Education & Employment

Educational attainment is moderate, with about 29.9% of adults holding a bachelor’s degree or higher.

ZIP 68104 — Rent vs Household Income

ZIP 68104 — Poverty

How ZIP 68104 compares in Nebraska (13 ZIP Codes)

Metric	This ZIP	Rank	Starts from	State range
Rent	$1,077	6 / 13	from lower rent	$886 – $1,764
Household income	$60,549	13 / 13	from higher income	$60,549 – $148,111
Poverty rate	17.3%	11 / 13	from lower poverty	2.5% – 21.4%

Rankings are calculated among ZIP Codes in Nebraska with total population > 30,000 (year 2024).

Detailed Ranking Explanation for ZIP Code 68104

Rent

For rent, this ZIP is positioned 6th out of 13 ZIP Codes in Nebraska. In Nebraska as a whole, the range goes from $886 in ZIP 68701 up to $1,764 in ZIP 68135.

Household income

For household income, ZIP Code 68104 ranks 13th out of 13 ZIP Codes. Statewide, values range from $60,549 in ZIP 68104 up to $148,111 in ZIP 68022.

Poverty rate

For poverty levels, this ZIP is positioned 11th out of 13 ZIP Codes. Across Nebraska, figures vary from 2.5% in ZIP 68135 up to 21.4% in ZIP 68107.

💰 Rent in ZIP Code 68104 (with Utilities)

Estimated Monthly Rent: $1,077 ℹ️ What’s Included:
✅ Base rent, electricity, gas, water/sewer, and heating fuels
❌ Not included: internet, cable TV, renter's insurance, parking

💡 What does this rent estimate mean?

Explanation: This estimate shows what renters typically pay each month for housing — including the apartment or home and essential utilities like heat, water, and electricity.

Included in this number: Rent plus electricity, gas, water/sewer, and heating fuel.

Not included: Internet, cable, parking, renter’s insurance, or furniture rental.

Note: This cost does not depend on the number of people living in the home.

👨‍👧‍👦 Household Income in ZIP Code 68104

Annual Household Income: $60,549

💡 What does Household Income mean?

Definition: This represents the middle value of all household incomes in the ZIP code — half of households earn less, and half earn more.

Includes: wages, salaries, self-employment income, Social Security, pensions, investments, unemployment, public assistance, and rental income.

Does NOT include: capital gains, non-cash benefits (like food stamps), or tax refunds.

Household = any group of people (or a single person) living in the same housing unit.

Example: A couple earning $40,000 and $30,000 together have a household income of $70,000. If that's in the middle of all local incomes, it's the value shown here.

📉 Poverty Rate in ZIP Code 68104

Estimated Rate: 17.3%

💡 What does the Poverty Rate represent?

Definition: The percentage of people in this area living below the federal poverty threshold.

How it works: The threshold is a dollar amount set by the U.S. Census Bureau that varies by family size and age. If a household's income is below that level, everyone in it is included in this rate.

Example: In a town of 10,000 people, if 1,500 have incomes below the poverty line, the poverty rate is 15%.

Note: This statistic only includes people living in households; it does not count those in student housing, military barracks, or nursing homes.

🏘️ Renter vs. Owner Households in ZIP Code 68104

In ZIP Code 68104, households that rent: 6,475 (42.2%)

📊 What does the renter household percentage reveal about this ZIP Code?

Household Type	Count	Share
Renter-Occupied	6,475	42.2%
Owner-Occupied	8,883	57.8%

Definition: This is the percentage of households that rent their home rather than own it. It includes only occupied housing units.

Why it matters: Areas with a high share of renter households often have younger populations, higher mobility, and different housing needs compared to mostly owner-occupied areas.

Example: If 65% of homes in an area are renter-occupied, it means 65 out of every 100 households rent their home.

📉 Renters Spending Over 30% of Income on Rent in ZIP Code 68104

In ZIP Code 68104, cost-burdened renters (households spending over 30% of income on housing): 3,252 (50.2%)

🏚️ What Does It Mean When Renters Spend Over 30% of Their Income on Housing?

Household Group	Households	Share
Cost-burdened renters (over 30%)	3,252	50.2%
Other renter households	3,223	49.8%
Total renter households	6,475	100%

Shares are calculated as a percentage of renter households.

This shows how many renters in the ZIP code are considered cost-burdened — meaning they spend more than 30% of their income on housing (rent and basic utilities).

It’s a sign that housing might be unaffordable in the area or that lower-income residents may be struggling with rent.

Data comes from the U.S. Census Bureau’s American Community Survey.

📊 Education Levels in ZIP Code 68104

Less than High School: 8,583 people (34.2%)

Includes adults who did not complete high school.

High School Graduate or GED: 6,912 people (27.5%)

Includes adults whose highest education is a high school diploma or GED.

Some College or Associate Degree: 2,109 people (8.4%)

Includes adults who attended college without completing a bachelor’s degree (some college or associate degree).

Bachelor’s Degree or Higher: 7,513 people (29.9%)

Includes adults with a bachelor’s degree or higher (bachelor’s, master’s, professional, or doctoral degree).

👥 Total Adults (25+): 25,117

ℹ️ Have questions about how these statistics are calculated? See our data methodology & FAQs

Source: ACS 5-Year Estimates (U.S. Census Bureau) — unemployment rate from BLS. Some values are derived metrics.