ZIP Code 53703: Population, Income, Housing

State: WI

Total population: 37,659 Household income: $47,847 Rent: $1,488

Overview

Total population

37,659

Rent

$1,488

Year built

1979

Household income

$47,847

Per capita income

$46,898

Poverty rate

39.6%

Unemployment rate

N/A

Household size

1.7 persons

Rent over 30% of income

58.2%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Data are sourced from the American Community Survey (ACS) 5-Year Estimates, 2024 release — the latest dataset currently available. New 5-year estimates are published annually, about 6–12 months after the end of each reference year.

Demographics

State

Wisconsin

County

Dane County

City

Madison

Total population

37,659

Adults over 25

18,397

Total households

20,373

Household size

1.7 persons

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Income & Poverty

Household income

$47,847

Per capita income

$46,898

Poverty rate

39.6%

Unemployment rate

N/A

Rent over 30% of income

58.2%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Housing

Rent

$1,488

Year built

1979

Households that rent

85.4%

Households that own

14.6%

Rooms per home (all homes)

3.3

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Race

White

78.4%

Black

3.2%

Asian

8.9%

Two or more races

8.4%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Ethnicity

Hispanic or Latino

5.9%

Not Hispanic or Latino

94.1%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Commute

Commute rate

20,084 (81.1%)

Commute time to work

20 mins

Work from home

4,677 (18.9%)

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Education

Less than high school

12.3%

High school graduate or GED

12.2%

Some college or associate degree

4.9%

Bachelor’s degree or higher

70.6%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Comparison of ZIP Code 53703 with: Dane County, WI Madison, WI Madison metro area, WI Wisconsin United States

ZIP 53703

Total population37,659

Rent$1,488

Year built1979

Household income$47,847

Per capita income$46,898

Poverty rate39.6%

Unemployment rateN/A

Dane County, WI

Total population572,674

Rent$1,398

Year built1986

Household income$89,975

Per capita income$53,181

Poverty rate10.6%

Unemployment rate2.2%

Madison, WI

Total population278,001

Rent$1,413

Year built1980

Household income$78,050

Per capita income$49,425

Poverty rate16.4%

Unemployment rate2.2%

Madison Metro Area, WI

Total population691,830

Rent$1,354

Year built1984

Household income$88,804

Per capita income$51,478

Poverty rate10.1%

Unemployment rate2.4%

Wisconsin State

Total population5,914,872

Rent$1,087

Year built1975

Household income$77,485

Per capita income$43,373

Poverty rate10.6%

Unemployment rate3%

United States

Total population334,922,499

Rent$1,413

Year built1980

Household income$80,734

Per capita income$44,673

Poverty rate12.5%

Unemployment rate4%

Metric	ZIP53703	CountyDane, WI	CityMadison, WI	Metro AreaMadison metro area, WI	StateWisconsin	CountryUnited States
Total population	37,659	572,674	278,001	691,830	5,914,872	334,922,499
Rent	$1,488	$1,398	$1,413	$1,354	$1,087	$1,413
Year built	1979	1986	1980	1984	1975	1980
Household income	$47,847	$89,975	$78,050	$88,804	$77,485	$80,734
Per capita income	$46,898	$53,181	$49,425	$51,478	$43,373	$44,673
Poverty rate	39.6%	10.6%	16.4%	10.1%	10.6%	12.5%
Unemployment rate	N/A	2.2%	2.2%	2.4%	3%	4%

View the full multi-level comparison →

Summary for 53703

Rent & Income

In 53703, the typical monthly rent is $1,488 and the typical household income is $47,847. Rent here is higher than both Madison and Wisconsin, and household income is lower than both Madison and Wisconsin. The estimated poverty rate is 39.6%, which is higher than in both Madison and Wisconsin.

Housing & Affordability

Most households in this area are renters (85.4%), making this a heavily renter area. About 58.2% of renters spend more than 30% of their income on housing, indicating high cost burden.

Education & Employment

Educational attainment is very high, with about 70.6% of adults holding a bachelor’s degree or higher.

ZIP 53703 — Rent vs Household Income

ZIP 53703 — Poverty

How ZIP 53703 compares in Wisconsin (45 ZIP Codes)

Metric	This ZIP	Rank	Starts from	State range
Rent	$1,488	42 / 45	from lower rent	$810 – $1,672
Household income	$47,847	42 / 45	from higher income	$45,642 – $135,023
Poverty rate	39.6%	45 / 45	from lower poverty	2.7% – 39.6%

Rankings are calculated among ZIP Codes in Wisconsin with total population > 30,000 (year 2024).

Detailed Ranking Explanation for ZIP Code 53703

Rent

Rent-wise, this area comes 42nd out of 45 ZIP Codes in Wisconsin. At the state level, values extend from $810 in ZIP 54220 up to $1,672 in ZIP 53593.

Household income

Looking at income levels, ZIP Code 53703 holds the 42nd out of 45 ZIP Codes. In Wisconsin as a whole, the range goes from $45,642 in ZIP 53218 up to $135,023 in ZIP 53593.

Poverty rate

Regarding poverty rate, ZIP Code 53703 ranks 45th out of 45 ZIP Codes. Statewide, values range from 2.7% in ZIP 53593 up to 39.6% in ZIP 53703.

💰 Rent in ZIP Code 53703 (with Utilities)

Estimated Monthly Rent: $1,488 ℹ️ What’s Included:
✅ Base rent, electricity, gas, water/sewer, and heating fuels
❌ Not included: internet, cable TV, renter's insurance, parking

💡 What does this rent estimate mean?

Explanation: This estimate shows what renters typically pay each month for housing — including the apartment or home and essential utilities like heat, water, and electricity.

Included in this number: Rent plus electricity, gas, water/sewer, and heating fuel.

Not included: Internet, cable, parking, renter’s insurance, or furniture rental.

Note: This cost does not depend on the number of people living in the home.

👨‍👧‍👦 Household Income in ZIP Code 53703

Annual Household Income: $47,847

💡 What does Household Income mean?

Definition: This represents the middle value of all household incomes in the ZIP code — half of households earn less, and half earn more.

Includes: wages, salaries, self-employment income, Social Security, pensions, investments, unemployment, public assistance, and rental income.

Does NOT include: capital gains, non-cash benefits (like food stamps), or tax refunds.

Household = any group of people (or a single person) living in the same housing unit.

Example: A couple earning $40,000 and $30,000 together have a household income of $70,000. If that's in the middle of all local incomes, it's the value shown here.

📉 Poverty Rate in ZIP Code 53703

Estimated Rate: 39.6%

💡 What does the Poverty Rate represent?

Definition: The percentage of people in this area living below the federal poverty threshold.

How it works: The threshold is a dollar amount set by the U.S. Census Bureau that varies by family size and age. If a household's income is below that level, everyone in it is included in this rate.

Example: In a town of 10,000 people, if 1,500 have incomes below the poverty line, the poverty rate is 15%.

Note: This statistic only includes people living in households; it does not count those in student housing, military barracks, or nursing homes.

🏘️ Renter vs. Owner Households in ZIP Code 53703

In ZIP Code 53703, households that rent: 17,398 (85.4%)

📊 What does the renter household percentage reveal about this ZIP Code?

Household Type	Count	Share
Renter-Occupied	17,398	85.4%
Owner-Occupied	2,975	14.6%

Definition: This is the percentage of households that rent their home rather than own it. It includes only occupied housing units.

Why it matters: Areas with a high share of renter households often have younger populations, higher mobility, and different housing needs compared to mostly owner-occupied areas.

Example: If 65% of homes in an area are renter-occupied, it means 65 out of every 100 households rent their home.

📉 Renters Spending Over 30% of Income on Rent in ZIP Code 53703

In ZIP Code 53703, cost-burdened renters (households spending over 30% of income on housing): 10,119 (58.2%)

🏚️ What Does It Mean When Renters Spend Over 30% of Their Income on Housing?

Household Group	Households	Share
Cost-burdened renters (over 30%)	10,119	58.2%
Other renter households	7,279	41.8%
Total renter households	17,398	100%

Shares are calculated as a percentage of renter households.

This shows how many renters in the ZIP code are considered cost-burdened — meaning they spend more than 30% of their income on housing (rent and basic utilities).

It’s a sign that housing might be unaffordable in the area or that lower-income residents may be struggling with rent.

Data comes from the U.S. Census Bureau’s American Community Survey.

📊 Education Levels in ZIP Code 53703

Less than High School: 2,266 people (12.3%)

Includes adults who did not complete high school.

High School Graduate or GED: 2,236 people (12.2%)

Includes adults whose highest education is a high school diploma or GED.

Some College or Associate Degree: 904 people (4.9%)

Includes adults who attended college without completing a bachelor’s degree (some college or associate degree).

Bachelor’s Degree or Higher: 12,991 people (70.6%)

Includes adults with a bachelor’s degree or higher (bachelor’s, master’s, professional, or doctoral degree).

👥 Total Adults (25+): 18,397

ℹ️ Have questions about how these statistics are calculated? See our data methodology & FAQs

Source: ACS 5-Year Estimates (U.S. Census Bureau) — unemployment rate from BLS. Some values are derived metrics.