ZIP Code 27104: Population, Income, Housing

State: NC

Total population: 31,783 Household income: $81,529 Rent: $1,171

Overview

Total population

31,783

Rent

$1,171

Year built

1981

Household income

$81,529

Per capita income

$62,157

Poverty rate

7.8%

Unemployment rate

N/A

Household size

2.2 persons

Rent over 30% of income

40.2%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Data are sourced from the American Community Survey (ACS) 5-Year Estimates, 2024 release — the latest dataset currently available. New 5-year estimates are published annually, about 6–12 months after the end of each reference year.

Demographics

State

North Carolina

County

Forsyth County

City

Winston-Salem

Total population

31,783

Adults over 25

23,044

Total households

14,479

Household size

2.2 persons

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Income & Poverty

Household income

$81,529

Per capita income

$62,157

Poverty rate

7.8%

Unemployment rate

N/A

Rent over 30% of income

40.2%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Housing

Rent

$1,171

Year built

1981

Households that rent

40.4%

Households that own

59.6%

Rooms per home (all homes)

5.7

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Race

White

72.3%

Black

14.4%

Asian

3.6%

Two or more races

8.2%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Ethnicity

Hispanic or Latino

7.4%

Not Hispanic or Latino

92.6%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Commute

Commute rate

12,425 (82.4%)

Commute time to work

19 mins

Work from home

2,649 (17.6%)

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Education

Less than high school

17.1%

High school graduate or GED

16.1%

Some college or associate degree

6.9%

Bachelor’s degree or higher

59.9%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

ZIP data use Census ZCTAs, which closely match USPS ZIP Codes in most cases (see FAQ for details).

Comparison of ZIP Code 27104 with: Forsyth County, NC Winston-Salem, NC Winston metro area, NC North Carolina United States

ZIP 27104

Total population31,783

Rent$1,171

Year built1981

Household income$81,529

Per capita income$62,157

Poverty rate7.8%

Unemployment rateN/A

Forsyth County, NC

Total population389,977

Rent$1,098

Year built1984

Household income$67,165

Per capita income$39,203

Poverty rate14.5%

Unemployment rate3.4%

Winston-Salem, NC

Total population252,037

Rent$1,087

Year built1981

Household income$59,268

Per capita income$37,345

Poverty rate17.7%

Unemployment rate3.6%

Winston Metro Area, NC

Total population689,766

Rent$1,016

Year built1985

Household income$65,975

Per capita income$37,543

Poverty rate13.5%

Unemployment rate3.6%

North Carolina State

Total population10,730,404

Rent$1,228

Year built1991

Household income$72,388

Per capita income$41,385

Poverty rate13%

Unemployment rate3.6%

United States

Total population334,922,499

Rent$1,413

Year built1980

Household income$80,734

Per capita income$44,673

Poverty rate12.5%

Unemployment rate4%

Metric	ZIP27104	CountyForsyth, NC	CityWinston-Salem, NC	Metro AreaWinston metro area, NC	StateNorth Carolina	CountryUnited States
Total population	31,783	389,977	252,037	689,766	10,730,404	334,922,499
Rent	$1,171	$1,098	$1,087	$1,016	$1,228	$1,413
Year built	1981	1984	1981	1985	1991	1980
Household income	$81,529	$67,165	$59,268	$65,975	$72,388	$80,734
Per capita income	$62,157	$39,203	$37,345	$37,543	$41,385	$44,673
Poverty rate	7.8%	14.5%	17.7%	13.5%	13%	12.5%
Unemployment rate	N/A	3.4%	3.6%	3.6%	3.6%	4%

View the full multi-level comparison →

Summary for 27104

Rent & Income

In 27104, the typical monthly rent is $1,171 and the typical household income is $81,529. Rent here is higher than Winston-Salem and similar to North Carolina, and household income is higher than both Winston-Salem and North Carolina. The estimated poverty rate is 7.8%, which is lower than in both Winston-Salem and North Carolina.

Housing & Affordability

This ZIP Code is primarily owner-occupied, with renters accounting for about 40.4% of households. About 40.2% of renters spend more than 30% of their income on housing, indicating high cost burden.

Education & Employment

Educational attainment is very high, with about 59.9% of adults holding a bachelor’s degree or higher.

ZIP 27104 — Rent vs Household Income

ZIP 27104 — Poverty

How ZIP 27104 compares in North Carolina (126 ZIP Codes)

Metric	This ZIP	Rank	Starts from	State range
Rent	$1,171	46 / 126	from lower rent	$733 – $2,025
Household income	$81,529	49 / 126	from higher income	$42,810 – $165,586
Poverty rate	7.8%	29 / 126	from lower poverty	2.3% – 34.4%

Rankings are calculated among ZIP Codes in North Carolina with total population > 30,000 (year 2024).

Detailed Ranking Explanation for ZIP Code 27104

Rent

For rent, this ZIP is positioned 46th out of 126 ZIP Codes in North Carolina. In North Carolina as a whole, the range goes from $733 in ZIP 28645 up to $2,025 in ZIP 28079.

Household income

For household income, ZIP Code 27104 ranks 49th out of 126 ZIP Codes. Statewide, values range from $42,810 in ZIP 27893 up to $165,586 in ZIP 27519.

Poverty rate

For poverty levels, this ZIP is positioned 29th out of 126 ZIP Codes. Across North Carolina, figures vary from 2.3% in ZIP 27502 up to 34.4% in ZIP 28607.

💰 Rent in ZIP Code 27104 (with Utilities)

Estimated Monthly Rent: $1,171 ℹ️ What’s Included:
✅ Base rent, electricity, gas, water/sewer, and heating fuels
❌ Not included: internet, cable TV, renter's insurance, parking

💡 What does this rent estimate mean?

Explanation: This estimate shows what renters typically pay each month for housing — including the apartment or home and essential utilities like heat, water, and electricity.

Included in this number: Rent plus electricity, gas, water/sewer, and heating fuel.

Not included: Internet, cable, parking, renter’s insurance, or furniture rental.

Note: This cost does not depend on the number of people living in the home.

👨‍👧‍👦 Household Income in ZIP Code 27104

Annual Household Income: $81,529

💡 What does Household Income mean?

Definition: This represents the middle value of all household incomes in the ZIP code — half of households earn less, and half earn more.

Includes: wages, salaries, self-employment income, Social Security, pensions, investments, unemployment, public assistance, and rental income.

Does NOT include: capital gains, non-cash benefits (like food stamps), or tax refunds.

Household = any group of people (or a single person) living in the same housing unit.

Example: A couple earning $40,000 and $30,000 together have a household income of $70,000. If that's in the middle of all local incomes, it's the value shown here.

📉 Poverty Rate in ZIP Code 27104

Estimated Rate: 7.8%

💡 What does the Poverty Rate represent?

Definition: The percentage of people in this area living below the federal poverty threshold.

How it works: The threshold is a dollar amount set by the U.S. Census Bureau that varies by family size and age. If a household's income is below that level, everyone in it is included in this rate.

Example: In a town of 10,000 people, if 1,500 have incomes below the poverty line, the poverty rate is 15%.

Note: This statistic only includes people living in households; it does not count those in student housing, military barracks, or nursing homes.

🏘️ Renter vs. Owner Households in ZIP Code 27104

In ZIP Code 27104, households that rent: 5,854 (40.4%)

📊 What does the renter household percentage reveal about this ZIP Code?

Household Type	Count	Share
Renter-Occupied	5,854	40.4%
Owner-Occupied	8,625	59.6%

Definition: This is the percentage of households that rent their home rather than own it. It includes only occupied housing units.

Why it matters: Areas with a high share of renter households often have younger populations, higher mobility, and different housing needs compared to mostly owner-occupied areas.

Example: If 65% of homes in an area are renter-occupied, it means 65 out of every 100 households rent their home.

📉 Renters Spending Over 30% of Income on Rent in ZIP Code 27104

In ZIP Code 27104, cost-burdened renters (households spending over 30% of income on housing): 2,355 (40.2%)

🏚️ What Does It Mean When Renters Spend Over 30% of Their Income on Housing?

Household Group	Households	Share
Cost-burdened renters (over 30%)	2,355	40.2%
Other renter households	3,499	59.8%
Total renter households	5,854	100%

Shares are calculated as a percentage of renter households.

This shows how many renters in the ZIP code are considered cost-burdened — meaning they spend more than 30% of their income on housing (rent and basic utilities).

It’s a sign that housing might be unaffordable in the area or that lower-income residents may be struggling with rent.

Data comes from the U.S. Census Bureau’s American Community Survey.

📊 Education Levels in ZIP Code 27104

Less than High School: 3,944 people (17.1%)

Includes adults who did not complete high school.

High School Graduate or GED: 3,711 people (16.1%)

Includes adults whose highest education is a high school diploma or GED.

Some College or Associate Degree: 1,591 people (6.9%)

Includes adults who attended college without completing a bachelor’s degree (some college or associate degree).

Bachelor’s Degree or Higher: 13,798 people (59.9%)

Includes adults with a bachelor’s degree or higher (bachelor’s, master’s, professional, or doctoral degree).

👥 Total Adults (25+): 23,044

ℹ️ Have questions about how these statistics are calculated? See our data methodology & FAQs

Source: ACS 5-Year Estimates (U.S. Census Bureau) — unemployment rate from BLS. Some values are derived metrics.