Norman, OK Local Data & Statistics

State: OK

Total population: 129,672 Household income: $67,704 Rent: $1,090

Overview

Total population

129,672

Rent

$1,090

Year built

1988

Household income

$67,704

Per capita income

$38,809

Poverty rate

16.8%

Unemployment rate

2.7%

Household size

2.3 persons

Rent over 30% of income

46.8%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

Data are sourced from the American Community Survey (ACS) 5-Year Estimates, 2024 release — the latest dataset currently available, with the exception of the unemployment rate, which is sourced from the Bureau of Labor Statistics (BLS). ACS 5-year estimates are published annually, about 6–12 months after the end of each reference year.

Demographics

State

Oklahoma

Total population

129,672

Adults over 25

77,942

Total households

52,748

Household size

2.3 persons

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

Income & Poverty

Household income

$67,704

Per capita income

$38,809

Poverty rate

16.8%

Unemployment rate

2.7%

Rent over 30% of income

46.8%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

Housing

Rent

$1,090

Year built

1988

Households that rent

46.7%

Households that own

53.3%

Rooms per home (all homes)

5.3

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

Race

White

71.6%

Black

4.6%

Asian

4.3%

Two or more races

13.3%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

Ethnicity

Hispanic or Latino

9.2%

Not Hispanic or Latino

90.8%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

Commute

Commute rate

88%

Commute time to work

23 mins

Work from home

12%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

Education

Less than high school

25.5%

High school graduate or GED

19.8%

Some college or associate degree

8.7%

Bachelor’s degree or higher

45.9%

Note: Rent, income, and year built are shown as median values, while household size is shown as an average (see explanations below).

Comparison of Norman, OK with: Oklahoma United States

Norman, OK

Total population129,672

Rent$1,090

Year built1988

Household income$67,704

Per capita income$38,809

Poverty rate16.8%

Unemployment rate2.7%

Oklahoma State

Total population4,028,634

Rent$1,014

Year built1980

Household income$65,039

Per capita income$35,624

Poverty rate15.3%

Unemployment rate3.3%

United States

Total population334,922,499

Rent$1,413

Year built1980

Household income$80,734

Per capita income$44,673

Poverty rate12.5%

Unemployment rate4%

Metric	CityNorman, OK	StateOklahoma	CountryUnited States
Total population	129,672	4,028,634	334,922,499
Rent	$1,090	$1,014	$1,413
Year built	1988	1980	1980
Household income	$67,704	$65,039	$80,734
Per capita income	$38,809	$35,624	$44,673
Poverty rate	16.8%	15.3%	12.5%
Unemployment rate	2.7%	3.3%	4%

View the complete comparison of Norman, OK, Oklahoma and United States →

Summary for Norman, OK

Norman is located in Oklahoma.

Rent & Income

In Norman, the typical monthly rent is $1,090 and the typical household income is $67,704. Rent here is higher than Oklahoma and lower than the U.S., and household income is similar to Oklahoma and lower than the U.S. The estimated poverty rate is 16.8%, which is higher than in both Oklahoma and national.

Housing & Affordability

Renters make up about 46.7% of households, indicating a relatively balanced mix of renters and owners. About 46.8% of renters spend more than 30% of their income on housing, indicating high cost burden.

Education & Employment

Educational attainment is very high, with about 45.9% of adults holding a bachelor’s degree or higher. The local unemployment rate is 2.7%, which is lower than both Oklahoma and the national rate.

Norman, OK — Rent vs Household Income

Norman, OK — Poverty vs Unemployment

How Norman, OK compares in Oklahoma (9 places)

Metric	This place	Rank	Starts from	Statewide range
Rent	$1,090	4 / 9	from lower rent	$914 – $1,344
Household income	$67,704	5 / 9	from higher income	$54,433 – $103,183
Poverty rate	16.8%	7 / 9	from lower poverty	8.1% – 21.1%
Unemployment rate	2.7%	2 / 9	from lower unemployment	2.6% – 3.5%

Rankings are calculated among cities and communities in Oklahoma with total population > 50,000 (year 2024).

💰 Rent in Norman, OK (with Utilities)

Estimated Monthly Rent: $1,090 ℹ️ What’s Included:
✅ Base rent, electricity, gas, water/sewer, and heating fuels
❌ Not included: internet, cable TV, renter's insurance, parking

💡 What does this rent estimate mean?

Explanation: This estimate shows what renters typically pay each month for housing, including the apartment or home and essential utilities such as heat, water, and electricity. Even when utilities are billed separately, an estimated average cost for utilities is included, in line with the U.S. Census Bureau’s (ACS) definition of gross rent.

Included in this number: Rent plus electricity, gas, water/sewer, and heating fuel.

Not included: Internet, cable, parking, renter’s insurance, or furniture rental.

Note: This cost does not depend on the number of people living in the home.

👨‍👧‍👦 Household Income in Norman, OK

Annual Household Income: $67,704

💡 What does Household Income mean?

Definition: This represents the middle value of all household incomes in this area — half of households earn less, and half earn more.

Includes: wages, salaries, self-employment income, Social Security, pensions, investments, unemployment, public assistance, and rental income.

Does NOT include: capital gains, non-cash benefits (like food stamps), or tax refunds.

Household = any group of people (or a single person) living in the same housing unit.

Example: A couple earning $40,000 and $30,000 together have a household income of $70,000. If that's in the middle of all local incomes, it's the value shown here.

📉 Poverty Rate in Norman, OK

Estimated Rate: 16.8%

💡 What does the Poverty Rate represent?

Definition: The percentage of people in this area living below the federal poverty threshold.

How it works: The threshold is a dollar amount set by the U.S. Census Bureau that varies by family size and age. If a household's income is below that level, everyone in it is included in this rate.

Example: In a town of 10,000 people, if 1,500 have incomes below the poverty line, the poverty rate is 15%.

Note: This statistic only includes people living in households; it does not count those in student housing, military barracks, or nursing homes.

🏘️ Renter vs. Owner Households in Norman, OK

In Norman, OK, households that rent: 24,628 (46.7%)

📊 What does the renter household percentage reveal about this area?

Household Type	Count	Share
Renter-Occupied	24,628	46.7%
Owner-Occupied	28,120	53.3%

Definition: This is the percentage of households that rent their home rather than own it. It includes only occupied housing units.

Why it matters: Areas with a high share of renter households often have younger populations, higher mobility, and different housing needs compared to mostly owner-occupied areas.

Example: If 65% of homes in an area are renter-occupied, it means 65 out of every 100 households rent their home.

📉 Renters Spending Over 30% of Income on Rent in Norman, OK

In Norman, OK, cost-burdened renters (households spending over 30% of income on housing): 11,530 (46.8%)

🏚️ What Does It Mean When Renters Spend Over 30% of Their Income on Housing?

Household Group	Households	Share
Cost-burdened renters (over 30%)	11,530	46.8%
Other renter households	13,098	53.2%
Total renter households	24,628	100%

Shares are calculated as a percentage of renter households.

This shows how many renters in this area are considered cost-burdened — meaning they spend more than 30% of their income on housing (rent and basic utilities).

It’s a sign that housing might be unaffordable in the area or that lower-income residents may be struggling with rent.

Data comes from the U.S. Census Bureau’s American Community Survey.

📊 Education Levels in Norman, OK

Less than High School: 19,899 people (25.5%)

Includes adults who did not complete high school.

High School Graduate or GED: 15,458 people (19.8%)

Includes adults whose highest education is a high school diploma or GED.

Some College or Associate Degree: 6,809 people (8.7%)

Includes adults who attended college without completing a bachelor’s degree (some college or associate degree).

Bachelor’s Degree or Higher: 35,776 people (45.9%)

Includes adults with a bachelor’s degree or higher (bachelor’s, master’s, professional, or doctoral degree).

👥 Total Adults (25+): 77,942

📊 Unemployment Rate in Norman, OK

Estimated Rate: 2.7%

💡 What does Unemployment Rate mean?

Definition: The unemployment rate is the percentage of people in the labor force who do not have a job but are actively looking for one.

Labor Force = Employed + Unemployed (aged 16+ and actively participating in the workforce).

Formula: (Unemployed ÷ Labor Force) × 100

Does NOT include: People who are retired, students not looking for work, homemakers, or otherwise not seeking employment.

Example: If there are 1000 people in the labor force and 80 are unemployed, then the unemployment rate is 8%.

Similar Population

Santa Clara, CA129,239 Fargo, ND129,064 Lewisville, TX128,313 Columbia, MO127,200 Abilene, TX127,130 Carrollton, TX132,741 New Haven, CT132,893 Topeka, KS126,103 Pearland, TX125,983 Sterling Heights, MI133,473

ℹ️ Have questions about how these statistics are calculated? See our data methodology & FAQs

Source: ACS 5-Year Estimates (U.S. Census Bureau) — unemployment rate from BLS. Some values are derived metrics.